PASADENA, Calif.--(BUSINESS WIRE)--June 28, 2004--Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (Nasdaq:YHOO) and provider of essential online marketing services, today announced the launch of Local Match(TM), its new sponsored search product which delivers local search listings to consumers searching online for local products and services. Through Local Match, advertisers can precisely target customers interested in a specific neighborhood and present customized offers and business details to them.

Overture’s Local Match listings appear today in the U.S. on Yahoo! and and will be displayed on other popular sites including MSN, and certain sites within the InfoSpace network, including online directory sites and and search sites,, and Through its strong network of distribution sites, Local Match offers advertisers of all sizes -- including businesses that do not have a Web site -- the opportunity to reach consumers searching online for products and services in the advertiser's local area.

"Overture has built upon its core sponsored search product to deliver a highly relevant and precise local offering to businesses of all sizes, whether they have a Web site or not," said Geoff Stevens, General Manager, Local for Overture. "The launch of Local Match marks yet another addition to our growing suite of integrated sponsored search offerings. As the product evolves, we are confident that both advertisers and consumers will realize the significant value of the highly targeted marketing and incredibly relevant search experience enabled by Local Match."

"Local search represents a very significant opportunity for both small and large advertisers, as consumers go online to find local business information," said Greg Sterling, program director for The Kelsey Group. "Our research shows that slightly more than 25% of commercial searches performed by online buyers today are local, and we expect that figure to grow over time as local search capabilities continue to improve."

Local Match enables advertisers of all sizes to precisely target customers who are searching the Web to find products and services from a local provider. Specifically, advertisers have the ability to pinpoint a geographic area surrounding their business (between 0.5 to 100 miles) in which they would like their search listing to be shown. For example, an electronics store in Austin, Texas could choose to have its listings displayed only to users searching for "DVD player" within a five-mile radius of its location. Similarly, a large national consumer electronics retailer could use Local Match to tailor its listings and discounts to customers who are looking to purchase items at specific local stores.

In addition, for businesses that do not have a Web site, Local Match provides a customizable business information page that offers key details about their business, such as a street address, phone number, payment options, hours of operation and a dynamic map.

Local Match is available today in the United States directly through Overture ( and will also be offered through select directory partners and online marketplaces.

About Overture

Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit

Cautionary Statement Regarding Forward-Looking Information

This press release contains forward-looking statements concerning Overture's and Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, decreases or delays in marketing services spending, acceptance of new products and services and general economic conditions. More information about potential factors that could impact our expected strategic and operational plans is included in Yahoo!'s Annual Report on Form 10-K for the fiscal year ended December 31, 2003 and Quarterly Report on Form 10-Q for the quarterly period March 31, 2004, including, without limitation, under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," which are on file with the Securities and Exchange Commission and available at

Local Match is a trademark of Overture Services, Inc.

Other product and service names mentioned herein are the trademarks of their respective owners.