ZTMC, Inc. now offers courses for business and technical professionals interested in gaining a better understanding of the methods used to successfully market products and services on the Internet.

Learn About. . .

  • Proven Online Marketing Methodologies & Strategies
  • Paid Inclusion Advertising
  • Pay for Click Advertising
  • Search Engine Optimization
  • Banner, Pop-up and Rich Media Ads
  • Tracking & Monitoring Systems
  • Online Marketing Trends and More. . .

These courses are not intended as a short term solution, but rather as a methodology for understanding and applying long term strategy to an ever changing market. The objective of these courses is to help establish a long term method for all aspects of web marketing.

Currently two courses will be offered, each intended for a separate target audience.

Internet Marketing for Sales & Marketing Professionals Internet Marketing for Internet Professionals


“Internet Marketing for Sales and Marketing Professionals” is geared towards business people who are tasked with the responsibility of establishing successful sales and marketing efforts on the Internet. “Internet Marketing for Internet Professionals” is a three day course covering the methodology and strategy included in the business oriented course and will continue into a third day where technical details including, tracking, search engine optimization, and coding techniques will be discussed. Depending on the location, there may also be an after-hours round table discussion for both groups to network and discuss current strategies and online marketing issues.

Both courses will be taught by Internet Marketing Expert Andrew Zack. Classroom size will range from 10 to 15 seats and courses will be 8 hours per day. Time will be allotted after each topic for question and answer sessions with Mr. Zack and an open discussion amongst the group. “Internet Marketing for Internet Professionals” requires a strong understanding of HTML and web techniques and a minimum of one year of industry experience is highly recommended.

Course attendees will be pre-screened to help structure functional groups that will be able to share information and ideas and providing useful insight into other areas on online marketing outside of your own.

Currently, courses are planned for San Francisco, Phoenix, Tampa, New York and London.

For more information on course availability in your area and a 10% pre-registration discount, contact us today!

Classes are forming now! ZTMC will be publishing a schedule in June for planned courses for July and August.

Click here to request a course schedule.


Internet Marketing for Sales & Marketing Professionals
Length 2 days
Target Audience Sales and Marketing professionals that have been tasked with the responsibility of developing and implementing a successful online marketing campaign.

Upon completion of this course you will be able to understand the business process for setting up an online marketing campaign and be able to communicate your technical objectives to your web development team.
Topics Covered
  • High level explanation of technical issues and terms (Enabling you to discuss detail with your technical team)
  • Understanding pricing and estimating cost of online advertising
  • Methods for tracking Return on Investment
  • Determining your demographic and selecting proper target keyword phrases
  • Pay for click advertising
  • Pay for Inclusion advertising
  • Banner, Pop-Up and Rich Media Ads
  • High Level Overview of the search engine optimization process
Requirements Business Development Background
Cost $950

Click here to request a course schedule.


Internet Marketing for Internet Professionals
Length 3 days
Target Audience Technical professionals responsible for website management and tasked with the responsibility of developing and implementing a successful online marketing campaign.

Upon completion of this course you will be able to understand the business process for setting up an online marking campaign, understand the technical issues involved in search engine optimization, and be able to develop an effective online marketing campaign.
Topics Covered
  • Detailed discussions on technical issues and web marketing tools
  • Understanding pricing and estimating costs of online advertising
  • Methods for tracking return on investment (ROI)
  • Determining your demographic and selecting proper target keyword phrases
  • Pay for click
  • Pay for Inclusion
  • Banner, Pop-Up and Rich Media Ads
  • High Level Overview of the search engine optimization process
Requirements Understanding of HTML and Web Development
Cost $1,450

Click here to request a course schedule.